INTRODUCING
About FEG
EXPLORE THE SCIENCE AND ART OF HAIR REGENERATION
Based on compliance and driven by innovation.Help the brand stand out on the hair care circuit
Corporate vision
Be a global innovator in hair health,redefining the future of growth
aesthetics and health standards.
Enterprise mission
Awaken the vitality of hair follicles with cutting-edge technology and reshape the natural beauty of hair.
Enterprise philosophy
Your personal hair health system, let the beauty of technology back to life.
Enterprise Core values
Science and natural symbiosis users for the good.
Business philosophy
Credibility first to honesty and truth-seeking innovation and forge ahead.
Milestones
2016: Birth of Jiayier & Eyelash Enhancer
1.On November 7, 2016, Jiayier Biotechnology Co., Ltd. was officially established.
2. Led by Dr. Li Minzhi’s scientific research, the company developed its first eyelash enhancer and launched the “FEG” brand eyelash serum, which was exported to the U.S. through a Beijing-based trading company.
2018: Establishment of Tianzhi Hesheng & New Product Launches
1. From 2017 to 2018, the company successively developed FEG-brand eyebrow enhancers and hair growth serums, successfully exporting them to the U.S.
2. On March 21, 2018, Tianzhi Hesheng Biotechnology Co., Ltd. was founded.
3. The first batch of “Eyelash Boosting Therapy” and “Eyebrow Boosting Therapy” products was produced, pioneering domestic market expansion.
2019: Beard & Plant Fiber Innovations
In 2019, the company developed beard growth serums, plant fiber touch-up powders, and hair regrowth products, solidifying its leadership in hair beautification solutions.
2020: Eco-Friendly Hair Dye
In 2020, it pioneered China’s first photosynthesis-based botanical hair dye – filling the domestic gap for eco-friendly coloring products.
2021: Patents & Intellectual Property
Since 2021, the company has:
1. Achieved recognition as a National Sci-Tech SME
2. Mastered core production technologies
3. Secured over 20 patents and intellectual property rights
Establishing itself as an integrated R&D, manufacturing, and sales enterprise. Its products now reach 40+ countries including the U.S., Europe, and Southeast Asia, earning high acclaim and considerable sales in eyelash/eyebrow enhancement and hair growth sectors. Moving forward, guided by the principles of “Quality First, Efficacy First, Sales First,” the company sets sail toward new horizons of innovation.
Certificates
